So here I am in the heat and sweet humidity of my city of origin, Kinshasa (DRC), and I get the usual dumb look when people ask me “So, what do you do?” and I boast proudly: “I’m a Designer.”
You see, people tend to get comfortable with not having to explain what they do in detail; you go around waving random associations of words that don’t really make sense to an outsider.
I tried another approach so I say: “I do Visual communication…”
Maybe it is that we absolutely have no clue about what we do, that’s why we try to hide behind epithet like graphic designer, marketer, director, artist etc.
Let’s give it another try:” I create posters, logos, leaflets, you know, all those things…”
Does anybody who’s spending four years working toward an Information design (or even graphic design) degree, wants to be known as the guy who designs posters? Not me. I’m far more complex, bigger than that.
“I make information accessible to people by creating potent visual material. I combine images and text, choose the right elements (colors, shapes, composition) to make the message standout”
I mean don’t get me wrong, that one kind of resume what I’m supposed to do pretty well, but I assure you the next following sentences in the conversation are going to make you explain every single word in that sentence. What is it with you people, seriously, can’t you just know what Information designers do. Like you know what a doctor, an architect, an accountant, a pilot does. Those are the reason why I always go blank on the “About” section of forums.
What do I do? : “I’m a Designer, I do Visual communication, I create posters, logos, leaflets, you know, all those thing that make information accessible to people by being potent visual material. I combine images and text, choose the right elements (colors, shapes, composition) to make a message standout”